fit20 to open first New York studio in Miller Place

Long Island physical therapist Giovanni Dinsay has signed a franchise agreement and lease to open fit20 Miller Place in fall 2026, bringing the personalized strength-training brand to New York for the first time. The studio adds a new recurring-revenue business to Dinsay’s 23-location physical therapy portfolio and shows how fit20 is targeting healthcare operators for expansion.

Why it matters: - fit20’s first New York studio gives the international strength-training franchise a foothold in a major market. - The deal also highlights a growth path fit20 USA wants to scale: healthcare and wellness operators adding fit20 as a complementary business. - The model may appeal to business owners looking for recurring membership revenue without a large gym footprint.

What happened: - fit20 USA said Giovanni “Gio” Dinsay, PT, signed a franchise agreement and secured a lease to open fit20 Miller Place. - The studio will open at 691 Route 25A, Miller Place, NY 11764. - The opening is expected in fall 2026. - Dinsay owns Within Normal Limits Physical Therapy, which he started in 2009 and grew to 23 locations. - The fit20 studio will sit in the same Miller Place plaza as Dinsay’s physical therapy practice.

The details: - The planned studio will be about 800 square feet. - fit20 members train by appointment with a certified trainer. - The method uses slow, controlled progressive resistance training with sufficient recovery. - The standard format is one 20-minute strength-training session per week. - fit20 says the model is designed for people who want strength training but may not want, enjoy or have time for a traditional gym. - The Miller Place studio is expected to serve adults across the North Shore and Brookhaven communities. - fit20 USA is headquartered in Fredericksburg, Virginia, and serves as the master franchisee for fit20 Group BV, based in Hattem, Netherlands. - fit20 USA is seeking single-unit and multi-unit franchise partners in select U.S. markets. - Interested residents can join the fit20 Miller Place Founding Insider list. - The company plans to announce pre-opening opportunities, introductory sessions and the grand opening later. - fit20’s website is fit20.com, its U.S. franchise site is fit20usfranchise.com, and its U.S. information site is fit20us.com.

Between the lines: - Dinsay’s background as a physical therapist fits fit20’s pitch that strength training and rehabilitation are connected but not the same. - fit20 USA sees healthcare owners as a strong franchise audience because they already understand function, mobility and long-term independence. - The company pointed to a fit20 studio in Traverse City, Michigan, also owned by a physical therapist, as an existing example of the model. - fit20 USA CEO Dr. Ben Litalien said the company wants more franchisees like Dinsay, but that not every owner needs a healthcare background. - The branding push suggests fit20 is trying to position itself as a longevity and independence business, not just a gym.

What’s next: - fit20 Miller Place will begin building a founding member community before opening. - fit20 USA plans to keep recruiting qualified healthcare, wellness and entrepreneurial operators for new studios. - The Miller Place launch will serve as an early test of how well the fit20 model translates to New York.

The bottom line: - fit20 is using a first-in-state opening to showcase a franchise model built for smaller spaces, recurring revenue and healthcare-adjacent operators.